Advertise veterinary medicines legally
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How authorised veterinary medicines, products supplied under the cascade and products used under the Veterinary Medicines Internal Market Scheme and Veterinary Medicines Health Situation Scheme can be advertised.
Adapted edition
- Document type
- Reference Guide
- Format
- DOCX
- Pages
- 7
- Language
- English
- Version
- 1.0
- Updated
- 2026-09-16
- Category
- Governance & assurance
- Licence
- Open Government Licence v3.0
Description
How authorised veterinary medicines, products supplied under the cascade and products used under the Veterinary Medicines Internal Market Scheme and Veterinary Medicines Health Situation Scheme can be advertised. Consult the original guidance for current legal and operational details.
Contents
- What is considered advertising
- What is not considered advertising
- General public
- Vets
- Advertising prescription medicines
- Advertising non-prescription medicines
- Price lists
- Online search engines
- Medicine selection
- Support advertising claims
- Antimicrobial products
- Wholesale Dealer authorisation holders
- Manufacturers of extemporaneous preparations for use under the cascade
- Products used under the Veterinary Medicines Internal Market Scheme and Veterinary Medicines Health Situation Scheme
- Inducements and hospitality
- Hospitality
Source and licence
Veterinary Medicines Directorate
AttributionVeterinary Medicines Directorate, ‘Advertise veterinary medicines legally’ (updated 14 January 2026), reused under the Open Government Licence v3.0.
ChangesNeutral text-only adaptation from the official GOV.UK Content API body: headings, paragraphs, ordered and unordered list items and clickable source-link destinations in an appendix preserved. Images, logos, page design, accessible-format request widgets and linked attachments excluded; normalised whitespace, invisible format marks and typography.
Version history
- v1.016/09/2026